Customer Referencing

We provide discrete customer referencing for buyers and investors and can be provided in any sector or business type. Customer referencing is undertaken using a combination of direct calls and a bespoke online survey, allowing a far greater reach than traditional customer referencing.

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Why Customer Referencing?

Direct communication from clients offers valuable insights into performance, reliability, and service quality, reducing perceived risk in decision-making. Customer references can reveal client satisfaction, retention rates, and market credibility, which are strong indicators of a company’s stability and growth potential. Customer referencing builds trust, enhances transparency, and supports more informed, confident investment decisions.

Direct Phone Calls

Calls with selected customers of the target help you understand:

Satisfaction levels with the services received
What they see as positive about the services received & relationship with the target
Areas of concern with the services received and the relationship with the target
What the Target could do better for the client
Any interest in taking additional services from the client if they could provide them
Any risks to the client not remaining with the Target over the long term
Would they recommend the target to other companies

Bespoke Online Survey

An online survey to a wider range of customers can cover the same questions as the direct call whilst being refined depending on the specific requirements.

A survey can be developed to take less than 5 minutes for each customer to complete, whilst giving an informative score out of 100. The online survey can also be branded as coming from the Target, providing peace of mind to the Target that they are in control of this process given the sensitivities around customer contact from buyers.

Why Knight?

EXECUTION

We have significant experience working with businesses, delivering over 195 transactions in the Technology sector. We can pre-empt challenges and articulate the value of your business.

EXPERTISE

We are enterpreneurial and creative in our approach, our senior level deal team will monitor buyer behaviour, understand your priorities and maintain focus on your criticial activities.

VALUE ADD

We understand and articulate the naunces on why businesses would be attractive to buyers/ investors. We provide significant support throughout the full deal lifecycle from preparation to completion.